You deserve to look and feel FABULOUS on your wedding day – and finding the right attire is a huge part of that! Wedding attire is, of course, a highly personal choice, and there are SO many options to choose from; not only the options of the different attire itself – but also WHERE to shop for it! I’ve made that task a little easier for you with this roundup of 4 of the best Boston wedding dress shops.
Unique, award-winning Boston wedding dress shops
VOWS Bridal
With a passionate team of stylists and a HUGE selection of designers & silhouettes to choose from, it’s no wonder that VOWS Bridal in Watertown, MA has won Boston Magazine’s “Best Of” title 8 years in a row!
VOWS caters to modern brides who want expert guidance in finding the perfect wedding dress. The shop is owned by a husband and wife Rick and Leslie DeAngelo – they founded VOWS right after their own wedding, in the hopes of helping all brides find their dream dress effortlessly!
VOWS is also home to one of the largest collections of plus-size wedding dresses in New England. Whether you’re looking for a classic, sophisticated style or a romantic A-line gown, VOWS has the dress that’ll help you make a statement on your wedding day.
Be sure to check out VOWS’ website – they offer tons of resources for finding a bridal look you love before you even step into the store!
Precious Memories Bridal Shop & Tuxedos – Malden, MA
Precious Memories Bridal Shop & Tuxedos is an award-winning Boston wedding dress boutique offering a huge selection of dresses AND accessories – making it a one-stop shop to complete your bridal look! Precious Memories carries dresses from the world’s top designers, and many can be customized to create a completely unique wedding look that’s all your own.
Precious Memories also boasts a large selection of tuxes and men’s attire, plus gowns for your entire wedding party (including flower girls!). All the gorgeous formal wear you need for your special day is right here!
Flair Boston
The vibe at Flair Bridal on Newbury St. is warm, welcoming, and FUN! The amazing stylists at Flair truly believe that your wedding dress shopping experience should be one-of-a-kind from start to finish. This isn’t your typical Boston bridal shop; the Flair team have curated a truly unique environment that’s both relaxed and upscale. You’re sure to find a dress here that expresses your unique personality & makes you feel confident AF!
Of course, the Flair team believes that your bridesmaids ALSO deserve an exquisite shopping experience – feel free to bring up to 6 ladies to your appointment!
Your Dream Bridal – Sudbury, MA
Your Dream Bridal in Sudbury, MA offers an ultra-personalized experience for the bride on the search for her dream dress. Shop owner Malinda is extremely hands-on in every aspect of her business; your experience will begin with a one-on-one consult, during which Malinda will listen carefully to your vision & answer all your questions. She understands just how personal of a choice your wedding dress is–and helping you find the one you’re meant to wear on your big day is a task she doesn’t take lightly!
Featuring a hand-picked collection of stunning gowns made in Italy, Spain, Canada, and the UK, Your Dream Bridal is an amazing Boston wedding dress shop to visit if you want something totally unique.
More amazing bridal shops in MA & Southern NH
Alexandra’s Boutique
Many of my Boston-area and North Shore brides will agree – Alexandra’s Boutique in Fall River, MA is worth the trip! I’ve heard of clients traveling from as far as New Hampshire to visit Alexandra’s – it’s that well-known for providing fantastic service to every bride!
Alexandra’s is an enormous, multi-level bridal shop located in a vibrant downtown area. Founded by longtime fashion designer & entrepreneur Fatima Rodrigues, Alexandra’s has grown from a 1,200 square-foot boutique into one of the premier wedding dress superstores in the Boston area. All of the stylists at Alexandra’s are bubbly, friendly, and SO committed to making your experience fantastic.
Thistle Rose Bridal
Thistle Rose Bridal is a cozy, inviting boutique where you can count on the team to share your energy & excitement for your big day! At Thistle Rose, you are fully encouraged to be 100% yourself–during your wedding dress shopping process, and on your wedding day. Owner Meg and her team are passionate about making every bride feel beautiful.
Thistle Rose Bridal offers several unique dress collections and a huge range of sizes. The shop is located in Plainville, MA, about 35 miles south of Boston.
Penny Jane Bridal
If you want a look that really stands out for your big day, and if you want dress shopping to be a fun, memorable experience, head to Penny Jane Bridal in Millbury, MA. This cozy boutique is different from most bridal shops in the Worcester area. They have exclusive partnerships with all of their dress designers, meaning Penny Jane is the ONLY bridal shop in the area where you’ll find this particular collection of unique gowns.
With dozens of 5-star reviews, Penny Jane has become well-known for their caring, exceptional service. The owner, Deryn Donovan, has a palpable passion for making people feel beautiful. She understands your need for a truly unique dress that suits your style perfectly, and that’s exactly what she and her stylists will help you find! Plus, your styling appointment will be intimate and personalized–you and your hype squad will be the only people in the shop!
To make planning your wedding day look super easy, Penny Jane Bridal will also provide you with a list of preferred local seamstresses for alterations.
Madeleine’s Daughter
Located in Portsmouth, NH, Madeleine’s Daughter first opened in 1975 with only one designer and a small handful of wedding dresses. Today, Madeleine’s Daughter boasts a huge team of dedicated stylists with a passion for all things weddings! You’ll be paired with a personal bridal stylist who will hold your hand and find you a selection of dresses that fit perfectly into your overall wedding vision.
ALL of these Boston wedding dress shops are appointment-only! Reach out directly to schedule yours ❤️
Are you looking for more resources for planning your MA or NH wedding? Take a look at the articles linked below!
7 amazing Boston wedding planners who can bring your dream day to life
9 totally gorgeous, Pinterest-worthy Southern NH wedding venues you have to see
7 Unique Wedding Venues Massachusetts For Sensational “I Do”s
7 of the best small wedding venues in Boston
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